Playtech Acquires BetBuddy in Face of Future Regulatory Challenges
Published October 29, 2017 by Ivan P
Through the acquisition of BetBuddy, Playtech looks to offer their licensees an enhanced online gambling environment ready to tackle evolving regulatory challenges.
Playtech, one of the leading market developers of casino games and software solutions, has acquired BetBuddy, a leading online gambling platform tasked with recognizing and modifying behavioral patterns. The transaction, financial details of which remain unknown, will help Playtech better face future regulatory challenges and continue development of their products in line with responsible gambling guidelines and regulations.
Creating Safer Gambling Environment
Playtech has spent some time earlier this year testing BetBuddy's platform, tasking it with recognizing risk behaviors with the players. After this trial period, the company has recognized the product would fit in with their data-driven approach, to establish a safer and more responsible gambling environment.
This latest acquisition will offer all Playtech's licensees a chance to integrate this enhanced environment while still allowing their players to enjoy everything the company's omni-channel platform has to offer. Additionally, it will place all the Playtech partners in a prime spot to keep up the pace with constantly changing and evolving regulatory requirements on the global as well as local gaming markets.
Commitment to Responsible Gambling
According to Ian Ince, Playtech's Head of Regulatory Affairs, the acquisition of BetBuddy is a clear indicator of the company's commitment to responsible gambling. In his words, this responsible approach represents the cornerstone of all Playtech's business operations.
The company decided to go with the BetBuddy platform because it has proven to be the leading solution in this particular field, created and maintained by the team of experts who bring with the unparalleled knowledge and experience.
Similar feelings were echoed by Simo Dragicevic, the CEO of BetBuddy. He expressed his enthusiasm about the deal and the future cooperation between the experts from his company and various Playtech development and compliance teams. Mr. Dragicevic is convinced this partnership will go a long way in raising responsible gambling standards to a new level.
