Playtech and Evolution Gaming Join Denmark's Spillebranchen to Foster Responsible Gaming

Enhancing Denmark's Gaming Industry with New Memberships: Spillebranchen, the Danish trade association representing the betting and online casino industry, has welcomed two new members, Playtech and Evolution Gaming. These additions signify a concerted effort to strengthen the industry's commitment to responsible and sustainable gaming practices.

Playtech and Evolution Gaming's Role in Spillebranchen

As new members of Spillebranchen, Playtech, and Evolution Gaming will collaborate with the association and its existing members to promote best practices within the industry. Their expertise and insights are expected to play a crucial role in shaping the future of online gambling, both in Denmark and internationally.

Diverse Membership for a Stronger Voice

Including these gaming providers diversify Spillebranchen's membership, which already includes prominent names like Bet365, Betsson, Betfair, Danske Licens Spil, Entain, Kindred Group, LeoVegas, and Mr Green. This broad spectrum of members strengthens the association's voice, advocating for a fair, transparent, and responsible gaming environment.

Anticipated Benefits of the Partnership

Spillebranchen anticipates that this partnership will benefit its members and the wider industry. The association looks forward to a fruitful collaboration that positively impacts responsible gambling practices and enhances the experience for players.

Addressing Underage Gambling in Denmark

The announcement comes amid concerns about underage gambling in Denmark. A recent study by the Danish regulator Spillemyndigheden revealed that approximately 15% of young people aged 15 to 17 have gambled, with many engaging in sports betting, online casino games, lottery, scratchcards, and skin betting in video games.

Calls to StopSpillet Gambling Helpline

Concerningly, the study also found that 4% of calls to the StopSpillet gambling helpline came from players under 18. This statistic underscores the early risks of developing gambling-related issues and highlights the importance of industry efforts to combat underage gambling.

Enforcement Actions by Spillemyndigheden

Last month, Spillemyndigheden issued fines to an individual for advertising illegal games on two websites, totaling DKK100,000. Operators without a Danish license offered these games and circumvented the national self-exclusion program, ROFUS.

A Collaborative Effort for Responsible Gaming

Adding Playtech and Evolution Gaming to Spillebranchen marks a significant step in Denmark's gaming industry's efforts to promote responsible gaming practices. Their membership in the association represents a collaborative approach to addressing challenges like underage gambling and ensuring a fair and transparent gaming environment. This partnership underscores the industry's commitment to responsible gaming and players' well-being, setting a precedent for other markets worldwide.