Playtech and Playson Unite for a Major Powerhouse Venture
Published May 6, 2020 by Lee R
The global reach of two of gaming's biggest names has just expanded and diversified.
A powerful new partnership has been struck between two of iGaming's true Play-ahs.
The Deal
The global partnership between casino software provider Playson and major gambling tech company Playtech initiates the integration of gaming supplier Playson to the Playtech Open Platform POP.
The Integration
Through the POP integration, popular Playson titles including Solar Queen and Rome: Caesar’s Glory, as well as new offerings such as the Funky Fruits series and Timeless Fruits Slots portfolio will be made available to Playtech’s global network of clients, which includes many of the industry's leading operators.
Partnership Package
The partnership package also includes unique promotional tools proven to enhance player retention, such as integration-free jackpots; seamless play; free spins, and regular tournaments offering daily prize drops.
Enhancing Playson's Offerings
With the deal, Playson enhances the quality of its games portfolio while widening the international appeal to the global audiences it serves.
Playson CEO Aleksander Ivshin lauded Playtech as “one of the sector’s largest software development companies...with Playtech operating in every key market, this strategic deal is sure to open up some exciting opportunities in the months and years to come.”
Playtech Diversifies
Playtech Casino Director James Frendo complemented the huge popularity of Playson games:
We’re delighted to add (Playson's) burgeoning portfolio to POP. We aim to deliver our customers the best possible experience, along with the market’s finest games, and I know Playson’s titles will be a huge hit with operators around the world.”
The POP
The Playtech Open Platform clearly stands to gain some more notoriety from the arrangement as well, with Playtech expanding its massive branding beyond its household name as a provider to establish groundbreaking technology as well.
Outlook
This unique partnership has the chance to widen the already substantial reach of both Playson and Playtech, with the joint venture likely to propel the unit to the top of their respective specialty offerings.
