Playtech Rolls Out Never Before Seen Graphic Innovations

Playtech has integrated feature film technology into full sports simulations to facilitate the realism of its betting and game play, bringing user engagement to a new level while also encouraging wager activity.

Never Before Seen Realism

Playtech is honing its multi-channel software and service provision leadership position with a new series of never before seen technological features within a newly expanded Virtual Sports portfolio available to clients. The innovation highlight is a new, fully simulated football game that brings the integration of interactivity with wagering to a new level.

Expanded Availability

The multi-channel Virtual Sports package will be made available to customers across the full range of mediums extant today, including retail, mobile and satellite, with the sport simulation feature being unique to Playtech.

Licensee clients can choose from a range of events that includes football, horse-racing, greyhounds, velodrome and speedway with tennis, basketball and trotting that make league and tournaments available for competition to clients with in-play betting due to be offered later this year.

Feature Film Graphics

The technology is truly eye-popping, as each offering from Playtech now offers graphics that originated with feature film capture technology, with the games having been shot on location, and employing professional sportsmen and women as actors filmed for the simulation shots.

Further features include realistic odds, expanded betting options, and in-game branding. Multiple languages are offered for all games and are supplemented by local language commentaries.

Optimism, Early Warm Reception

Virtual Sports Head Elliot Norris Elliot looks forward to unveiling the new features at ICE 2015, calling the graphics “mind-blowing” and emphasized his pleasure at his company's unique ability to offer betting and gameplay that makes the betting experience as “realistic as possible,” and have been embraced by initial diverse markets where it has been introduced.