Playtech Signs With Land-Based Provider Ainsworth

A new licensing agreement between Playtech and Australia's leading physical gaming supplier Ainsworth Game Technology means that Ainsworth content will now be available through online and mobile channels as well.

Playtech Teams Up with Land-Based Supply

The landmark agreement marks the first time that Playtech, a digital gaming content provider, has reached an agreement with a prominent land-based supplier.

Implementation will take place across all Playtech platforms, offering Ainsworth’s most popular titles as distributed by the Ainsworth GameConnect remote gaming server. The games will be made available across all PCs, mobile phones, and tablets in major European markets starting with the UK.

New Digital Audience for Ainsworth

Ainsworth chief executive Danny Gladstone expressed his happiness at the fact that the Playtech agreement would bring Ainsworth's vast and popular land-based content to an entire new online audience.

Playtech chief operating officer Shay Segev described the benefits of the agreement for his company, explaining that the agreement “will give our existing and future online licensees access to proven, premium, localised land-based content, enriching both our and our licensees’ casino offerings, while expanding the vast amount of titles that Playtech already offers.

This is actually the third deal for iGaming content that Ainsworth has forged, adding to the partnership deals it recent signed with GameAccount Network and Bally Technologies.

Playtech Expectations Robust Despite Malaysia Snag

Meanwhile, Playtech continues to move forward with earning expectations-based plans despite the specter of changes to online gambling regulations in emerging markets such as Malaysia.

The fall of Playtech shares by 9.64 percent Monday to Tuesday raised questions of the impact of the Malaysian parliament debate on whether to regulate or ban online gambling. However, Playtech spokesman David Rydell reassured Reuters that Malaysia represented a small percentage of the Isle of Man-based company's €195 million full year income forecast.