Playtech, SkillOnNet, Lottonetix White Labels Take OffPublished January 22, 2015 by Amir G
White label products are commonly used in the world of online casinos and sportsbooks, and among online lottery ticket agents as well.
White label products are an interesting aspect in the world of online gambling. The term itself comes from the world of marketing and refers to a product that one company has created which is sold to another company which rebrands it for its own use.
White Label in Online Casinos
White label products can be found in many markets and industries, the iGaming industry included. One example is software developer Playtech which is a major white label product provider. The white label product in this case is essentially a quick solution for parties that are interested in opening an online casino or an online sports betting site easily. The white label product company provides the customer with everything they need to get a site up and running – the customer's responsibility is left with the branding and marketing of the new site.
SkillOnNet is another major developer responsible for online casinos leaning on white label products across Europe. The bigger the company, its partnerships and licenses, the higher the white label customer can aim. In this case of online casinos, both Playtech and SkillOnNet are prominent names in providing white label products. Specifically SkillOnNet will be showcasing its white label solutions in next month's ICE Totally Gaming Expo at London (stand N6-222).
Online Lottery Also in the Picture
White label products in the iGaming industry are not limited to online casinos and sportsbooks only. One good example is the Gibraltar-based company Lottonetix which will also present at the ICE Totally Gaming Expo (stand N7-538). Lottonetix has recently teamed up with prominent online lottery platform company Kootac, setting their sights on delivering customers with a complete package within lightning-fast delivery times: in 10 days, clients can already get their online lottery site up and running.
Lottonetix's solutions are an exciting peek into the future of the white label world, and that is apparent when one looks inside the package that they are offering. Customers get everything from the integration of 12 languages and multi-language customer support to access to six of the world's biggest lotteries such as Mega Millions, Powerball and Euro Millions. This is added by professionally designed themes, a flexible suite of payment methods and a full mobile version: essentially everything one needs to get the show on the road.