Pragmatic Play launches a new live dealer studio in Bogota, offering over 100 localized games with native Spanish and Portuguese speakers and giving players access to all of the company's most popular titles.
One of the largest iGaming suppliers, Pragmatic Play, is expanding its presence in Latin America with the launch of a brand new live studio in Bogota, Colombia. The studio, which is operated by ARRISE, aims to meet a growing demand for localized live gaming solutions in the market.
According to the PR coming from Pragmatic Play, the studio features over 100 tables with an extensive selection of the company's most popular games. The entire offering has been customized to meet the local preferences, with native Portuguese and Spanish-speaking dealers and hosts.
In recent years, Pragmatic Play has become one of the biggest names in the iGaming industry, and their decision to expand into the live dealer space has proven to be a very successful one. The company has managed to establish itself as a key supplier for numerous markets worldwide through strategic planning and key investments.
In that light, the most recent development doesn't come as a surprise. Latin America is one of the fastest-growing online gambling markets, and Pragmatic Play is looking to establish a strong foothold in that part of the world.
The company invested over $15 million to set up and launch the new facility, which, in addition to giving players access to a much bigger selection of localized games, will also create in excess of 1,500 jobs in the region. Thus, it will not only help Pragmatic Play further establish its brand but it will also boost the local economy.
More (Safe) Options for the Players
Through cooperation with ARRISE, a key iGaming service provider, Pragmatic Play is able to offer an extensive selection of its modern, hugely popular, and highly regulated live games to players in South America. The entire offering is fully aligned with local regulatory requirements, which is particularly important in today's complex iGaming environment.
Irina Cornides, Pragmatic Play's Chief Operating Officer, described this expansion as a major milestone in the company's strategy for the region. Recognizing the potential these markets have to offer, the company is committed to creating and delivering localized experiences that cater to the specific needs and expectations of these growing markets.
As for ARRISE, this partnership is right in their wheelhouse, as the company's mission is to help operators deliver a truly authentic live dealer experience to the players in Latin America.
Moving forward, players will have access to all of the most popular Pragmatic Play Live titles, including different variations of roulette and blackjack, as well as various gameshow-style titles like Mega Wheel, Sweet Bonanza Candyland, and more. The gaming experience is delivered in high 4K definition, with superior audio effects and using a player-friendly HTML5 interface. All games also allow players to interact with hosts and dealers in their native language.
On the operator side of things, there is a high degree of customization available, allowing every casino to add branding to certain games and launch brand-specific promotions such as leaderboards, special bets, and much more.
This is an exciting development for everyone involved in the iGaming industry, but it is players who will benefit the most from it, enjoying a truly localized experience, more options, and various promotions to help boost their bankrolls.
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