Pragmatic Play Expands Solution Delivery to SoftSwiss

Lee R. - December 12, 2019

The newest technology available for white label gaming solutions will be on full display in the new Pragmatic-SoftSwiss deal.

Multi-product software provider Pragmatic Play has struck a new agreement to launch live casino products with white label software solution provider SoftSwiss.

Evolution of Agreement

SoftSwiss previously added Pragmatic Play’s suite of slots to its product offerings. The new agreement brings SoftSwiss the full array of Pragmatic Play's new suites of games including live blackjack, live roulette and live speed roulette, complete with professional dealers and 4K camera technology.

Enhanced Client Offerings

The move positions SoftSwiss to enhance the white label offerings it currently provides to over 50 online casino brands via a casino management platform and a game aggregator delivering thousands of games from an array of leading providers.

Pragmatic Speaks

Pragmatic Play VP Lena Yasir said her company is thrilled “to have further developed our relationship with SoftSwiss and look forward to working closely with them in the future. Having initially provided the company with our slot portfolio we’re delighted to have added our Live Casino products to its offering.”

SoftSwiss Speaks

SoftSwiss chief commercial officer Max Trafimovich added:

“We are continuously looking to provide innovative and exciting content and I’m sure Pragmatic Play’s Live Casino products will be very popular with our customers. We know players are going to enjoy the new games and we look forward to boosting our already fruitful partnership with the Pragmatic Play team.”

The Seamless API

Pragmatic makes its full portfolio of video slots, live casino, bingo and scratchcards available to its operator clients via a single API, which will seamlessly adapt to SoftSwiss white label solution offerings.


White label solutions work best by empower specialist, boutique, and emerging operators from the time and cost-consuming task of diversifying gaming offerings in-house. The melding of enhanced gaming technology with white label solutions such as illustrated in the SoftSwiss Pragmatic example stands to give smaller, dynamic operators more opportunity to introduce their unique gaming methods and technologies to platforms that already have wide communities of users.


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