Pragmatic Play launches football player markets, enhancing its sportsbook offering with customizable bets on player actions and performances.
Pragmatic Play has expanded its sportsbook with football player markets, allowing bettors to wager on individual player actions like passes, fouls, and shots. This innovation strengthens its sportsbook product, offering tailored betting options for a global audience.
Pragmatic Play, a prominent name in the iGaming industry, has unveiled an exciting update to its sportsbook platform: football player markets. This new feature enables bettors to wager on individual player actions such as shots on goal, passes, fouls, and more, creating a more diverse and engaging betting experience.
As football remains the world’s most popular sport, millions of bets are placed weekly on both domestic and international games. The addition of player-focused markets reflects a growing trend among users who are shifting towards betting on individual performances over traditional team-based markets.
The new football player markets are part of Pragmatic Play’s strategy to offer a comprehensive sportsbook product. Covering the full trading lifecycle, from event creation to bet settlement, the sportsbook boasts cutting-edge features like dynamic odds, custom markets, and risk management.
Powered by data from official sources, Pragmatic Play’s sportsbook ensures reliability and accuracy across thousands of global sports competitions. The addition of player markets adds depth to the product, enhancing its appeal to both operators and bettors alike.
Pragmatic Play’s sportsbook stands out for its localization and customization capabilities, allowing operators to tailor the user experience to their brand. With player markets now included, operators can offer an even more personalized betting journey to meet the preferences of their audience.
Gareth Crook, SVP of Sports at Pragmatic Play, highlighted the significance of the update, stating:
“Betting on the actions of individual football players is fast becoming a key growth area within any sportsbook. Users are starting to favour these types of markets when betting on football over the more traditional football markets, and it was important for us to add this latest product to our football offering.”
Based in Gibraltar, Pragmatic Play is a leading content provider for the iGaming industry, offering a multi-product portfolio that includes award-winning slots, live casino games, bingo, virtual sports, and sportsbook solutions. The company’s single API integration simplifies access to its diverse products, which are available in all major regulated markets and support multiple languages and currencies.
With the introduction of football player markets, Pragmatic Play continues to innovate and meet the evolving demands of its global audience, solidifying its reputation as a leader in the industry.
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