Pragmatic Play is the latest expansion piece for rising London-based online and mobile casino games provider iSoftBet.
The company´s latest gaming content partnership with Malta-based Pragmatic Play calls for the iSoftBet Game Aggregation Platform (GAP) to integrate Pragmatic Play's entire online gaming suite, which includes original branded slots as well as table games.
Fortifying the Library
With a vast library of third-party games compiled from over 20 software providers, the GAP technology optimizes iSoftBet´s service by seamlessly integrating its increasingly diversified portfolio along a streamlined platform for all its operator clients.
Strategy for iSoftBet
Michael Probert, iSoftBet Head of Business Development, explained his company´s strategy through the focus on enhancement of product offerings, characterizing the addition of Pragmatic Play's content as “particularly great news for our customers” due to the innovation and popularity specifically of Pragmatic´s slots. He further asserted his company´s “pleasure” at partnering with “a company which shares our values of creating the very best experience for customers.”
Pragmatic Play´s Head of Sales and Business Development Yossi Barzely added that “integrating with iSoftBet’s suite of games marks a significant milestone in Pragmatic Play’s continued development,” citing the specific benefits of “offering our clients an exclusive gaming experience and access to one of the best online slots libraries in the world.”
Rapid iSoftBet Expansion
Following on the heels of other recent deals iSoftBet has made with Hungary Las Vegas Casino, SoftSwiss, and Romanian Licence, the GAP technology looks to be currying increasing interest from the industry as ambitious new operators and established veteran brands alike enjoy the increase in customer engagement iSoftBet support provides.
Technologies at iSoftBet
In addition to GAP, other innovative technologies and features rapidly becoming synonymous with iSoftBet include an impressive collection of high-powered games with stunning audio-visual effects; an unparalleled casino games collection and a wide range of innovative HTML5 mobile content which includes state-of-the-art Facebook software; exclusive branded content; and a brand new online and terminal-based sports betting platform.