Pragmatic Enters New Phase of Deal with Mega-partner Betway
Published June 20, 2022 by Lee R
The Pragmatic-Betway partnership is entering a new dimension, led by enhanced blackjack.
Leading content provider Pragmatic Play has entered into a bold new deal with a leading Super Group brand and operating heavyweight Betway Casino.
The Deal
The deal calls for Pragmatic to launch a bespoke live studio with mega-global operator Betway.
New Blackjack Studio
The new dedicated Blackjack studio will be the key enhancement to emerge from the deal, with Pragmatic's Blackjack technology branded ubiquitously with the Betway logo.
Enhancing Engagement
This will provide Betway global customers with a new level of enhancement in the environment of one of the world's most popular casino games, and maximize the level of Betway customer engagement.
Advancing the Relationship
The major deal is the latest expansion in a burgeoning relationship between the two iGaming superpowers, with Betway already boasting a wealth of content provider Pragmatic's label of slots and live casino titles.
Pragmatic's New Clients
This is another breakthrough in the distribution of Pragmatic's Live casino offerings, as Betway becomes the latest major brand to go live with the Pragmatic solution, after Kindred’s Unibet, Mansion’s M88, and Stake.
Pragmatic Spokesperson Speaks
Pragmatic Chief Business Development Officer Yossi Barzely expressed his company's pleasure with the opportunity the deal with the major brand:
“We’re very pleased to further strengthen our close relationship with Super Group and provide a dedicated Live Casino environment to Betway.”
Increased Brand Recognition
Barzelay lauded Betway as “a hugely recognisable brand in regulated markets all over the globe” as he looked forward to showcasing Pragmatic tech with the company's new Blackjack studio, which he called “state-of-the-art.”
Betway Leader Speaks
Betway CEO Anthony Werkman described his organisation's priority of “creating incredible gaming experiences for our players,” and said, “launching a new dedicated live and immersive blackjack studio with Pragmatic Play is something we’re all excited about.”
Pragmatic Brings to the Table
Werkman complemented Pragmatic's “incredible track record of delivering unmatched bespoke studios and we’re very pleased to launch our Blackjack products with them.”
Pragmatic Production
With a multi-product portfolio, productive Pragmatic is delivering a steady six new slot titles a month, above and beyond their unique Live Casino products. The deal enhances Pragmatic's credibility that was originally established with a multi-product portfolio encompassing award-winning slots, live casino, bingo, and virtual sports titles. Pragmatic's maximum mobile-focused content is now delivered across 31 languages and all certified markets through a single API.
Outlook
This deal represents an intriguing second level of integration between a major content provider and major operator, which can shape the way the current spate of mergers between leading iGaming companies can mature.
