Prepare for Brazilian Market Entry: BgC 2017 Comes at the Perfect Time

Published June 26, 2017 by Lee R

Prepare for Brazilian Market Entry: BgC 2017 Comes at the Perfect Time

Sao Paulo is the place to be to harness the benefits of the new Brazilian market.

Sao Paulo is the place to be to harness the benefits of the new Brazilian market.

Last year’s Brazilian Gaming Congress BgC events held respectively in May and November 2016 in Brasilia and Sao Paulo were quite promising, hosting over 250 and 400 people respectively. 

Penultimate BgC

The unique and effective legislation-shaping that took place regarding regulation and policy best practice among law makers will continue and increase this year at BgC 2017,  just in time for the imminent legalisation of Brazil’s gaming bill in the coming months. 

Start Preparing for Brazil

Starting Monday, the Clarion-promoted event will host multinational clients as they embark on the exciting process of forging local partnerships in order to get a foothold in attractive Latin America’s largest market and the fifth largest market in the world. Political and legislative processes in Brazil will be discussed along with best practices for regulation, taxation and control.

Expert Legal Speaker

Among the long list of over 50 scheduled speakers is local expert Airton Hose Dias Coradassi Filho, Associate Attorney-at-Law at Wambier, Yamasaki, Bevervanco, Lima and Lobo Advogados, where he has been responsible for coordinating large legal teams for civil and corporate actions in Brazil specialising in special banking, consumer and environmental law.

Expert Marketing Speaker

Another intriguing speaker is Alberto Jose Angrisano Costa, the CEO of Eurorio Hotel and Casino, a multinational whose local holding includes Eurobuilding Hotel and Suites Casino in Brazil. Costa will be sharing his insights from 20 years of work in commercial sales, negotiation, customer relations, business/market development and marketing expertise for the Americas and Caribbean.

Political Experts

BgC 2017 has committed itself to a “sharp political focus” at this year’s edition at Tivoli Mofarrejin São Paulo, with five Federal Deputies set to speak on the legislation progress, including Augusto Coutinho, Elmar Nascimento, Herculano Passos, Roberto de Lucena and Magda Mofatto.

Clarion Head Speaks

Looking forward to BgC, Clarion Gaming Head of Content Ewa Bakun called BgC “a specialist Brazil dedicated event at which we will learn not just about the latest political and regulatory information, but also on what best practice can be applied to Brazil, the routes to market and the timelines for investment.”

Outlook

The implications are clear: BgC has assembled political and marketing experts in Brazil or with experience in Brazil in order to prepare all attendees for successful entry into the impending open Brazilian market. 

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