Prima Debuts on Italian Bingo Market

Prima Networks Limited, powered by industry top-dog Microgaming, has just launched on the newly regulated Italian online gambling market.

Its online bingo network demonstrates a successful partnership between Prima and Federbingo, a consortium license holder, alongside two initial operators (Stravinci and Bingo Oro).

The Prima model demonstrates a smart partnership between the software provider, licensee and operators. Together they have the power to create an online bingo frenzy in Italy.

Prima Networks Limited is keen to establish itself as the premier Italian Bingo operator.

Federbingo (the license holder) is a consortium of land-based bingo halls and provides a route for established brands on the Italian land-based sector to gain an online presence. Its president,Italo Marcotti, enthused, "We are excited to embark on a new era of gaming, which will be a tremendous opportunity for land-based licensees' to start with online activity."

Giovanni Arcovito, General Manager of Stravinci, one of the two current operators, called the partnership, "a very exciting development for the Italian online gaming industry."

The Italian model looks set to forge a strong connection between the land-based and online markets.

The Prima Network offers its new Italian operators, plus other online gaming providers worldwide, the highest quality software on the market. Players will enjoy the stunning graphics, realistic audio and cool player features and tools.