Punters Win Millions on Cash in my Bet Promo

The brains behind William Hill Online's Cash In My Bet promo knew what they were doing when they launched the Cash in my Bet promo last year, but didn't realize how much cash it would earn punters.

Records broken

Last weekend saw Hill pass the £2 million mark in cashed in bets since it launched the promo in mid-December. Although the FA Cup third round threw out a number of surprise results, many punters had the foresight to cash out their bets early, forcing the bookie to pay out nearly £450,000 over two days.

From a sports betting perspective, the Cash In My Bet promo was launched during the busiest period in the annual football calendar, when punters can place on a variety of games across the English Premier League, FA Cup, Spanish La Liga and other leagues.

How Cash in my Bet Works

Say you place $/£5 on a multiplier on this week's Premier League matches of Arsenal to beat Chelsea (10/3), Tottenham to beat Man Utd (15/8), and Southampton to beat Everton (12/5). The first two games kick off Sunday, and Spurs and Gunners win. You hesitate about Southampton on Monday, and cash in your bet for $/£31.

When you think about cashing in just go to the "Open Bets" tab and details of your best will appear. As each leg of your accumulator wins, your cash in value will increase. If the "Cash In" facility is active on the market/game you bet on, then all you need to do is click it to take your early winnings.