Real Madrid Moves Forward with Fonbet to Form Sponsorship in Russia

Lee R. - February 4, 2021

Russian bookmaker Fonbet rises to the top of its market with a major new sponsorship deal.

A major sponsorship deal stretches football giant Real Madrid into the Russia region.

The Deal

Russian bookmaker Fonbet inked a multi-year agreement with the superclub to become official betting partner in Russia and the CIS region

The Region

Running through the end of the 2022/2023 season, the deal makes Fonbet Real Madrid's official partner in the CIS region which includes Belarus and Kazakhstan.

Real's Russia Sponsorships

The first sponsorship agreement of any kind between Real and a Russian bookmaker took place two years ago with Marathonbet.

New Play Options

According to Fonbet, this new deal will increase customer engagement options on Royal Club games, social media, and events.

New Promotions

Among the unique promotions will be bonuses, prize draws and betting odds boosts.

Advertising Visibility

During Spanish Cup and La Liga matches featuring Real, a Fonbet logo LED panel installment. will be visible on TV in CIS countries.

Fonbet's Rise

Fonbet has an extensive sponsorship history, and this agreement is perfectly timed for its expansion. The 1994 bookmaker already sponsors the Russian national soccer team; the Russian Karate Federation; and the World Hockey Championship.

Fonbet has forged its reputation as one of Russia's leading bookmakers through establishing a high standard of services; promotions; diverse betting options; and fast payouts.

Fonbet CEO's Perspective

Fonbet CEO Alexander Paramonov asserts his company's goal of being the best in the CIS betting market, and looks forward to the win-win collaboration with Real.

Paramonov believes the Real club's reputation for showing how soccer can be played beautifully and fairly is a perfect fit for his own organisation's direction.

Fonbet MO's Take

Fonbet Chief Marketing Officer Alina Yakirevich commented on the diversity of the partnership, in light of Real Madrid's own top branding, which includes global marketing and a wide range of foundation projects, restaurants, and shops which Fonbet can convert into an enhanced experience for all Real fans.

Real Rep Optimistic

Real Madrid Head of Global Partnerships Euan John Warren expressed delight and gratitude towards the Fonbet team, and said he looks forward to connecting to the millions of fans Real Madrid has in Russia.


With Spain threatening crackdowns on sports clubs striking new deals with betting companies, this story is bound to have some more twists and unique developments.

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