Real-Money Genesis Ventures into Free-to-Play

Genesis Gaming Inc, a popular supplier of real-money game content, has launched its first selection of free social casino content.

Expanding Content Portfolio

This marks the first entry of Genesis Gaming into the free-to-play content arena.

Genesis explains that it is expanding its content catalog into the free-to-play category in order to provide the opportunity to social gambling operators to diversify their gaming portfolio. Genesis is providing up to 20 video slots available for integration.

Genesis Managing Director Geoffrey Hansen pointed out that his company has been providing video slots for different casino sites for quite some time now, with the new corporate goal being to make the most popular real-money games available to social casino operators via a basic plug and play solution.

Genesis Offerings

Genesis is already robust, offering both HTML5 and Flash games as options for Android and iOS devices already. Genesis' new content will be launched in a packaged bundle with an option for a ‘per game’ subscription.

The per-game subscription is a key component in avoiding the complex revenue sharing formulas that have until now served to dilute profits for social casino partner clients.

Strategy

Genesis Director of Social Casino Business Development further explained the move to free-to-play can ease the expansion of portfolios of all current and future partners, with the new games serving to establish themselves as “proven content” that makes the company more robust and attractive to an expanding client base.

Real-money gaming content in the packages optimizes the potential for partners to increase revenue and profits.