ReferBack - Perfected Casino Affiliate Program

Referback has been in the online gambling industry for over 10 years. The affiliate program has managed to maintain its status as a leading affiliate program, with its top converting brands, strong marketing support and excellent service. With its latest overhaul to its site, it is bound to keep with the best technology has to offer in terms of user experience and design.

Bringing an expert for UI (User Interface) on board, ReferBack was set to uncover what affiliates needed and wanted. This simple step, namely of contacting affiliates and listening to them, inviting their input to improve the service they recieve, is unqiue in the business. As are the changes that were brought about by the affiliate program.

Surveys among solo affiliates, small business affiliates and large companies have led to the following changes, already evident on the ReferBack site:

Public pages:

• Vibrant colors - red, black and white
• Simpler and effective navigation system, with no multi-level drop down menus
• English, French, German, Italian and Spanish languages support

Login:

• Email addresses can be used to login to the system
• Self service "Forgotten Your Password" link

Dashboard:

• The dashboard that presents affiliates' earnings as a USD value, total number of First Time Depositors for the month, total new Registrations accounts, total visitors' Downloads, and more
• Full list of current offers and languages
• "Current Top Media" links
• "News" section tied to Twitter

Reports:

• "Export Report" button to download raw data
• "Referring URL Report" to help affiliates keep track of where their players are coming from - unique and so desperately needed by affiliates

Campaigns:

• Major overhaul was done of the Campaign Creation Toolbar

Media Library:

• Narrow your search by selecting options from the menu system: Brand, Currency, Language, Media Type, Product Category, Product Type and Dimensions

These changes and other still will unfold throughout 2010.

Try the new program and feedback to ReferBack on what you like and what you would like to see added. Your partnership with ReferBack is valued and reciprocated.