SBC Digital Summit Breaks Through Significantly Online
Published May 16, 2020 by Lee R
The inaugural SBC Digital Summit preserved key components of live events with resounding feedback.
In a format which we might be forced to rely on at a moment's notice in these uncertain times moving forward, SBC has managed to set a standard for this brave new world of virtual conferences and exhibitions.
The Event
The lynchpin of the accomplishment of the inaugural version of the SBD Digital Summit was the global audience of betting and gaming industry professionals from 100 countries.
Content
Not only was the format a game-changer, but the content was as well. The five-day online forum-style event brought together a dazzling industry array of operators, affiliates and suppliers to discuss how they were coping with the impact of COVID-19.
Attendees
The event turned out to attract huge attendance, as delegates gleaned insights and ideas from 160 high-level speakers participating on a seven-track conference which featured over 30 operator CEO's.
Components
The Summit preserved key elements of live conferences, including an interactive virtual exhibit hall; virtual networking lounge and market-themed online networking sessions.
Exhibitions
The virtual stands were a particularly big hit, with 50 exhibitors booking meetings with potential customers; chatting with delegates; showcasing their products via video; and distributing product literature to get the word out at the same scale as any live conference.
Virtual Stand Awards
A charming recognition was extended to the virtual exhibitors in the form of a delegate poll to decide the “SBC Virtual Stand Awards.”
The results were quite rollicking as well, with Pragmatic Play emerging as the winner of a tight competition for the “Best Virtual Stand;” while the “Most Visually Appealing Stand” honour was shared by BetConstruct and 1xBet; and Betradar grabbed the “Best Use of Video & Downloads” prize.
SBC Leader Speaks
SBC CEO and Founder Rasmus Sojmark, the event director, couldn't have been happier, calling the organising of the gambling industry's first ever large scale online event a “bold step” to put together in a matter of weeks:
“We put together a high-level conference agenda and speaker roster, sold out the exhibition and devised some great ideas for virtual networking.”
Outlook
The positive feedback that Sojmark and the SBC team received shows that at least as a Plan B, a game-changing online event can be delivered to the iGaming industry.
