SBC Forms New High Level Trade Groups with iGaming's Top Operators

Lee R. - December 21, 2020

The privileged initial membership of SBC's new group will expand rapidly to welcome key disruptors.

Leading gaming media company Sports Betting Community SBC has formed a landmark union between iGaming's largest and most influential operators.

Group Goals

The group will serve as a networking platform for member leadership teams to share ideas; collaborate on new projects; and enhance the industry for both employees and players.

Initial Role Call

SBC Leaders' initial membership group includes Bet365; Betcris; Betsson Group; Entain; FanDuel; Kaizen Gaming; Kindred Group; Novibet; Pinnacle; PointsBet; Rush Street Interactive; William Hill; and 12Bet.


Invitees were selected based on accomplishments in the areas of safer gambling and customer care; product and technology innovation; corporate social responsibility; and new market development and revenue growth.

SBC Spokesperson Speaks

SBC Global Relationship Director Kelly Kehn expressed his inspiration for the group:

“It’s fantastic that so many of the world’s biggest operators have taken the opportunity to join SBC Leaders and, in doing so, connect with their peers and contribute to the conversation about the key issues affecting the future of the industry.”

Kehn further hinted at rapid expansion for SBC Leaders in 2021, with more members to be added from “both the ranks of innovative operators and the national trade associations that represent operators in discussions with legislators and regulators.”

Benefits of Membership

An invitation to SBC Leaders is a privileged accomplishment that affords members private lounge access at all SBC events; exclusive networking activities; and an annual SBC Leaders event.

First Event Already

Last week, SBC Leaders interfaced with The Innovation Group’s prestigious Emerging Leaders of Gaming 40 Under 40 Class of 2021 to discuss the iGaming's future at Betting on Sports America – Digital conference and expo.


Every two weeks, a magazine will be sent to SBC Leaders to update them on the latest industry developments and their greater global impact.


In addition, a new SBC Leaders Podcast will be launched to feature intimate discussions with senior executives and give viewers insight into the people behind the success of the industry’s biggest companies.


This unique entity provided by one of the biggest influencers in iGaming looks like a real industry disrupter, and it will be fascinating to see the deals and contributions that emerge from this new industry super-group. 

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