SBTech Enters In-Play Sports Market

SBTech is now offering rapid in-play sports betting with bets settled within one to five minutes.

Rapid In-Play Set to Spread Fast

The rapid in-play betting market, popularized in Asia, is spreading to the rest of the world.

As it sounds, the new market represents a veritable rapid-fire environment for wagering on specific events within a sporting event during a particular period of time or game. These events include goals, corner-kicks, free-kicks, throw-ins, and card bookings, including what color, on what team, and on what player.

In-play betting is now offered through all platforms of SBTech, including online, mobile and retail. This quarter, the first operators going live with the SBTech rapid in-play wager feature include 10Bet, ComeOn and NetBet. More are set to adopt this feature during in the following quarter. The feature stands to expand betting volume exponentially.

10Bet Ahead of the Curve

Operating out of the UK, 10Bet launched the rapid in-play market previous to the World Cup, with the result being described by 10Bet head of player affairs Daniel Caswell as “generat(ing) a considerable amount of bets while increasing average turnover per player.”

With the introduction of the rapid market, SBTech CEO Itai Zak describes the primary target as “recreational players who want to enjoy a richer live betting experience to heighten their sense of excitement and involvement while watching a match.”

The Competitive Advantage of the In-Play Market

Clearly, the rapid in-play market represents a wagering volume surplus which engages the user at a much higher level of involvement, and can potentially reach new audiences as well, for new players drawn to the increased engagement and rapid results.

After entering into an agreement with Las Vegas' Metric Gaming, online gaming provider Coral Interactive debuted a similar product, called SuperLive. Not to be left out, Bet Victor recently released its version of rapid in-play called Minute to Win it.

No One Wants to Be Left Out

As far as the rapid in-play market is concerned, beyond leading gaming providers seeking to stay ahead of the competition, the increased usage and revenues that rapid in-game wagering can provide is a virtual lock to spur more in-play market offerings from the vast array of gaming online providers out there in the coming weeks and months.