Scientific Games Corporation Reinvents itself as Light & Wonder
Published April 7, 2022 by Florin P
The celebrated software and hardware developer Scientific Games Corporation finds a new identity and will be known under the new name Light & Wonder.
Scientific Games Corporation is a well-known and respected brand in the online gambling industry. The leading cross-platform global game company decided to take a step forward and embrace a new identity under the Light & Wonder brand. The name is inspiring and given the impressive track record of Scientific Games, the group will continue to excel under the new name. This is the result of a long strategic process and represents an important milestone for the company.
Welcome Light & Wonder into the World
Scientific Games Corporation was a pretty powerful name to start with and provided players with the assurance of playing games that had science behind them. Not surprisingly, choosing a better name was a tall order but Light & Wonder rose to the occasion. It will continue the legacy of the original group while opening a new chapter for players who appreciate great games with their own identity. In the months to come, many new titles will be released under this name, to offer a seamless player experience.
The company is famous for providing players with games that can be played across all platforms and this won’t change after the rebranding. Light & Wonder will have a similar cross-platform approach and will provide mobile gaming fans with the opportunity to try some amazing new titles. Such a moment required a new identity and the team responsible for crafting this strategy eventually settled for this name.
The Latest of many Bold Strategic Moves
Changing the name is a big thing for Scientific Games Corporation, yet this is only the culmination of many courageous strategic moves. In addition to games, the rebranded company will create other amazing content, as well as distance and hardware for partner casinos. They can already brag about having a team of highly trained specialists with an appetite for developing the best casino games. Under the new brand, they are expected to be highly motivated to excel and continue to meet the high expectations of players.
Light & Wonder will trade under a new stock ticker after the legal name change is complete. This is expected to happen over the next few weeks, with the deadline being set for the end of spring 2022. Just as its predecessor, the company is committed to maintaining the highest security and integrity standards. Scientific Games Corporation promoted player responsibility and provided players with the tools needed to mitigate the risks of gambling addiction.
