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The Sports Betting Community (SBC) Awards 2016 is coming up on Wednesday 7 December, with many of the industry’s leading operators ready to compete for the top prizes. Those in attendance will come together at Chelsea FC’s Under the Bridge nightclub, which has drawn £30 million worth of investment to raise standards.
bet365 to Defend Award
On the night, one of the most interesting stories will be whether or not bet365 can keep its Bookmaker of the Year title, having claimed the award in 2015. This time around, bet365 will be competing against the likes of 10Bet, Sky Bet, and Unibet, alongside a few others.
bet365 is also entered in the Best Live Betting Product award, which is shaping to be another competitive category. The software developers that made the shortlist are Commologic, InPlay Sports Data, Metric Gaming, Optima, and SBTech. Another major category will be Best Affiliate, wherein OddsChecker will take on the likes of BettingExpert and SupersCommesse.
14 Award Categories
As a whole, the SBC Awards 2016 will see 14 categories be awarded during the evening, with Sky Sports News presenter Hayley McQueen set to host the event. McQueen will also reveal the seven people from the industry who have made it into the SBC Sports Betting Hall of Fame.
In deciding the awards, the SBC community has played a crucial role in judging seven of the 14 categories. To gather opinions, SBC has reached out to attendees from some its major events in 2016. In addition, SBC has also sought out the opinions of its various readers and subscribers.
Optima will serve as the main sponsor for the event, while some of the other key names include Argyll Entertainment, BetBrain, BetRadar, EnergyBet, Mr Green, and SBTech. For anybody interested in attending the SBC Awards 2016, tickets are now on sale and the event starts at 7:00pm on Wednesday 7 December.
