Small Island Grows in iGaming: SiGMA sets Malta for Lift-off in NovemberPublished September 2, 2017 by Lee R
This is an unforgettable year for Malta in iGaming.
SiGMA 2017 is coming back in November with a sharp new look set to amaze!
From November 22-25, Summit of iGaming Malta SiGMA17 will take place in Malta Fairs & Conventions Centre (MFCC) in Ta’Qali within a bigger venue boasting an entire iGaming Village complete with six themed bars, three restaurants and two lounge areas all located within the expo grounds.
Drinks, lunch, cigars and the shuttle to enjoy to these delights will all be on the house to make MFCC a welcoming home.
The conference set-up will remain the same, with the engaging round tables and big stage, and offer the super SiGMA expo next to it as well.
Rolling with the Changes
The further new layout looks to absorb and reflect SiGMA’s growth as it has doubled in size from a self-designated “simple bedroom project” to a rich and dynamic show respected by top industry executives in just three years.
The 2017 version represents the globalisation of the show, with the promoters committed to expanding the introduction of Malta to the global community this year by addressing the needs of industry heavyweights across all continents.
The expansion of the conference was guided by the feedback organisers gathered from SiGMA16, resulting in the introduction of upgrades that include fine-tuning the content for maximum engagement and communications efficiency, which includes innovative formats such as fish bowls, speed dating and enhanced technological and app support of interaction between speakers and audience using latest technologies and apps available, with speakers being rated on the spot at times through audience feedback.
An enhanced promotion this year at the new and improved SiGMA is the 1,000 Free Flights program. Inspired by the popular holdover promotion from last year in which 300 flights were given away to conference affiliates, 500 new affiliates along with 500 top C level executives including mostly CTOs, CPOs, CEOs, COOs will be given away to keep the B2B side of the business fresh.
Destinations waiting at the end of the flights for VIP guests will be a string of SiGMA hospitality events around SiGMA to put Malta’s most welcoming foot forward.
Expanded Pitch Program
The SiGMA Startup Pitch will be enhanced after its launch last year to adapt the unique, swift three minute presentation format with a seven minute Q and grill with the investors. This year, promoters will further give qualifying startups the possibility to not only pitch but receive added exposure via the SiGMA magazine, website, and show’s exhibit.
The innovations continue with a new office space, venue size, sponsor recruitment process, and vetting of visitors, strategic partnership program to meet the needs of the full array of affiliates, operators, B2Bs, startups, investors and other professionals this year at the enhanced and globalized SiGMA 217, which looks to be nothing short of mind-blowing.