SOFTSWISS Champions Breast Cancer Awareness with Pink October Initiative

In October 2024, SOFTSWISS, a one of the biggest global tech company with over 15 years in the iGaming sector, proudly supports Pink October. The initiative aims to shed light on breast cancer prevention, emphasizing the significance of early detection and proactive healthcare.

"A Minute Today, a Future Ahead" Campaign

This year's campaign theme, "A Minute Today, a Future Ahead," underscores the importance of timely self-exams and regular medical check-ups. Breast cancer remains the most prevalent cancer among women, and SOFTSWISS highlights that early diagnosis can lead to a 99% five-year survival rate. The company encourages its employees to engage in monthly self-examinations and schedule routine clinical exams and mammograms.

Support for Employees

With half of its 2,000 employees being women, SOFTSWISS is taking significant steps to support its workforce. Throughout October and November, the company reimburses costs for ultrasounds and mammograms, ensuring that women have access to essential screening services without financial barriers.

Comprehensive Activities Throughout October

Pink October at SOFTSWISS features a variety of activities designed to educate and support employees. Beyond financial reimbursements, the company is hosting an online webinar focused on mental health, providing valuable resources for those affected by breast cancer. Additionally, female employees will participate in the "Butterfly Support Mission" themed race, contributing to international charity efforts.

Leveraging Social Media for Awareness

To amplify the campaign's reach, SOFTSWISS is collaborating with prominent female influencers within its community. These influencers are actively sharing information about the Pink October initiative on social media platforms, spreading messages of self-care and vigilance to a broader audience.

Leadership's Perspective

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, emphasized the company's dedication to employee well-being.

Health is a crucial value beyond everything. Here, at SOFTSWISS, we aim to help and support our employees' well-being and health every day. By promoting the Pink October initiative, we want to stress the importance of well-timed self-care and make this issue visible both within the iGaming industry and beyond,

She stated.

Recognition and Ongoing Commitment

SOFTSWISS's commitment to employee welfare has been recognized within the iGaming industry. Recently awarded "Employer of the Year" at the SBC Awards, the company continues to set high standards for workplace conditions and support initiatives.

Leading by Example

Supporting Pink October for the second consecutive year, SOFTSWISS reaffirms its role as a leader in promoting preventive health measures and fostering a supportive community. The company hopes that its efforts will inspire both employees and the broader society to take proactive steps toward a healthier future.

Commitment to Breast Cancer Awareness

Through its Pink October campaign, SOFTSWISS not only raises awareness about breast cancer but also demonstrates a solid commitment to the health and well-being of its employees. By prioritizing early detection and providing comprehensive support, SOFTSWISS leads by example in the fight against breast cancer.