SOFTSWISS Extends Collaboration With the Barrichello Family Signing Eduardo Barrichello

SOFTSWISS, a major stakeholder in the global iGaming industry, made a major announcement a few days ago, revealing that the company signed a partnership agreement with Eduardo (Dudu) Barrichello ahead of the 2025 FIA World Endurance Championship (WEC).

The latest partnership is a continuation of collaboration between the iGaming giant and the Barrichello family. Namely, the F1 legend Rubens Barrichello (Eduardo's father), was appointed the company's Non-Executive Director in Latin America last year.

Aligned Goals and Values

Through this partnership, SOFTSWISS is looking to support the next generation of talented race car drivers. Commenting on the announcement, Valentina Bagniya, company's CMO, explained that in the world of technology and on the track, "success is driven by speed, precision, and teamwork.

Building on its cooperation with Rubens Barrichello, SOFTSWISS is now backing a fresh face on the racing scene "who embodies the same competitive spirit.

Eduardo is a member of the Racing Spirit of Leman team and he will be driving an Aston Martin Vantage AMR GT3 Evo during the 2025 FIA WEC. The World Endurance Championship is a globally recognized and one of the most difficult competitions that represents the ultimate challenge for the drivers and their cars alike.

One of the most famous races on the WEC schedule is the 24 Hours of Le Mans, an extremely challenging race that's been taking place since 1923, attracting the best and most competitive drivers and racing teams.

Continuing the Barrichello Legacy

Eduardo Barrichello did not try to hide his excitement talking about the new partnership. Among other things, he said: "It’s an honor to continue the Barrichello legacy in motorsport while forging my own path with this incredible partner on board."

Teaming up with Eduardo, SOFTSWISS will continue to gain some mainstream exposure around the globe while also providing support for one of the rising stars in the motorsport world who has a big legacy to build upon.

With 15 years of experience in the iGaming sector, SOFTSWISS has established itself as one of the leading iGaming solutions' providers on a global scale. With licenses in numerous jurisdictions, an online casino platform, and a game aggregator with well over 20,000 titles, it offers ready-made solutions for online gambling operators. The company is also one of the leaders in the world of crypto gambling, having created the first Bitcoin-optimized solution for online casinos.

Through strong strategic partnerships outside of the gaming world, SOFTSWISS is looking to further strengthen its brand and make it recognizable on a wider scale, creating a strong legacy of its own.