Special Report: Emerging Chinese Online Gambling Market

Published December 12, 2013 by OCR Editor

Special Report: Emerging Chinese Online Gambling Market

Dafa88, bet365, Bodog88 and 138 Sun Game are online casinos that have realized the immense potential of the Asian gambling market.

Online Gambling is a multi-billion dollar global industry; in China alone, the gaming industry is estimated to have earned approximately $10 billion in 2012. And here's the most amazing part - gambling is not even legal in China! And yet, the industry continues to grow.

Given the current situation and bright forecast for the future, industry leaders around the world are eager to get a piece of the Chinese online gambling market. This means opening gambling sites based in China, as well as targeting Chinese players. Industry leaders such as Dafa888, bet365, Bodog88 and 138 Sun Games, have already designed sites and begun active campaigns to target Chinese players.


Established in 2004, Dafa888 is one of Asia's top online gambling sites. They cater specifically to the Chinese population but also offer their site in five other languages. Their specialty is live games that make players feel as if they are playing in a real casino. Dafa888 offers live versions of all the classic casino games such as blackjack, baccarat and roulette, as well as more regional games such as Sic Bo. They offer 24/7 customer service, and take pride in the quality and security of their games, which are powered by the internationally acclaimed gaming software provider, Playtech.

bet365 Casino

bet365 is an established, UK-based online casino that has realized the potential of the Asian market. They offer a hefty welcome bonus to new Chinese players, and also boast games that cater specifically to the Chinese demographic, including an impressive array of live games. Like Dafa888, bet365 is powered by Playtech, so players can be assured of top safety and excellence. Bet365 also offers a mobile platform, which makes it easy for Chinese players to access their site at all times.


Bodog is another UK-based online casino that has enjoyed quite a bit of success since its founding in 1994. Bodog88, the company's Asia site, was launched in 2009, and includes four Asian languages. Bodog88 offers sports betting, poker, live-dealer casino games such as Baccarat, Sic Bo, roulette and dragon. Their electric games include Chinese-oriented games such as Pai Gow, lucky seven 21-point and single-disc 21 point.

In August 2013, Bodog signed a three-year, multi-million pound deal with Premier League side Arsenal FC to act as the club's official Asian betting partner.

138 Sun Game

138 Sun Game was established over 10 years ago, and the managers of the site use all their experience to bring Asian players the best possible online gaming experience. 138 Sun Game is unique in its offering of two different themes for their casino: the Las Vegas and Macau. Players can choose whatever appeals to them.

Popular Payment Method in Asia

Catering to the Asian market is the popular payment method UnionPay. This bankcard was approved by the State Council and the People's Bank of China in 2002 and is widely popular in the Asian market. Covering all networks in China and in more than 90 countries around the world, this bankcard is accepted at many online casinos

Stay Tuned

So while the online gambling industry in China is prevalent and ever-growing, it will be a slow and painstaking process until it allows the big world players to get a piece of its market. Until then, Chinese players can take their pick of four great casinos, Dafa88, bet365, Bodog88 and 138 Sun Game.

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