New customers will be attracted by ad campaign and tailored promotions
Two former champion English sportsmen - rugby's Will Greenwood and cricket's Michael Vaughan are the stars of a new ad campaign to promote the relaunch of Betfair Casino.
Online Casino StarsIn one of the ads, Greenwood is awakened in his house by a Las Vegas boxing announcer and four beautiful female dealers. The announcer introduces Betfair's 180+ games and live dealer tables, before Greenwood, visibly annoyed, turns on the light.
"You again? Next time, it's the police," Greenwood tells the announcer and the four women, before a voiceover says: "Betfair, it's the casino in your living room."
The 30-second ads were launched last Friday and will run for 12 weeks across the United Kingdom, Sweden and Denmark.
Tailored PromotionsTo celebrate the new campaign, Betfair has also launched a series of tailored promotions headlined by a £20 free bet offer for new customers plus £10-£1000 cashback on wagers made in the first 30 days after opening a new account.
Betfair Casino is also promising to double the first three jackpot wins of £1000 or less on Wednesdays, with its 100% prize bonus. The offer is applicable on 24 games, including the Incredible Hulk, Beach Life, Fantastic Four, X-Men and Iron Man 2 slots, and a whole lot more.
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