Sport Stars Join Betfair Casino Ad Campaign

Published October 19, 2011 by OCR Editor

Sport Stars Join Betfair Casino Ad Campaign

New customers will be attracted by ad campaign and tailored promotions

Two former champion English sportsmen - rugby's Will Greenwood and cricket's Michael Vaughan are the stars of a new ad campaign to promote the relaunch of Betfair Casino.

Online Casino Stars

In one of the ads, Greenwood is awakened in his house by a Las Vegas boxing announcer and four beautiful female dealers. The announcer introduces Betfair's 180+ games and live dealer tables, before Greenwood, visibly annoyed, turns on the light.

"You again? Next time, it's the police," Greenwood tells the announcer and the four women, before a voiceover says: "Betfair, it's the casino in your living room."

The 30-second ads were launched last Friday and will run for 12 weeks across the United Kingdom, Sweden and Denmark.

Tailored Promotions

To celebrate the new campaign, Betfair has also launched a series of tailored promotions headlined by a £20 free bet offer for new customers plus £10-£1000 cashback on wagers made in the first 30 days after opening a new account.

Betfair Casino is also promising to double the first three jackpot wins of £1000 or less on Wednesdays, with its 100% prize bonus. The offer is applicable on 24 games, including the Incredible Hulk, Beach Life, Fantastic Four, X-Men and Iron Man 2 slots, and a whole lot more.

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