Sporting Bet New Euroleague Games Sponsor

The Euroleague Basketball Final Four Paris 2010 is in under 2 weeks time, and there are major developments in all that concerns sports betting.

Ten days, to be exact.

Visit the official Euroleague Basketball website and you will notice this message:

SportingBet - Bet Now is the call. Yes, the sports book has become official Euroleague sponsor ahead of the Paris Final Four, where Regal FCB, CSKA Moscow, Partizan and Olympiacos will try and win the European basketball title.

Sports illustrated called it a "provocative endorsement". Euroleague communications director Kirsten Haacksaid said the league feels comfortable with the association, adding that "Everything indicates that our players, our referees and our coaches aren't influenced by the betting results."

Sports betting has been a legitimate, legal, and widely popular option for sports fans; the Euroleage is only one sport we can bet on these days at whim. Sporting Bet is actually traded on the London Stock Exchange (LSE).

As far as battling fraud, the sportsbook has alarm systems installed that freeze betting if suspicion arises.

This can be answered with a question: Will interest in the Euroleague increase following this partnership with SportingBet?

The logic behind this says that fans who are invested - be it for 10 euros or 1,000 - care more and are more passionate as basketball fans. The ideal fan is an invested fan. Such leagues and tournaments as the NFL and the NCAA are prime examples for that.

Did you place your sports bet already??