Stake signs undefeated Brazilian boxer Jully Poca as its first global boxing ambassador ahead of August fight.
Stake announced that it expanded its combat sports sponsorship strategy by signing Brazilian boxer Jully “Poca” de Oliveira as a global ambassador.
This sponsorship deal marks the first Stake boxing ambassador partnership and it comes ahead of Poca’s super lightweight fight against Cinderella Linnear on August 21, 2026. The partnership will see her represent the sportsbook and casino brand internationally as Stake looks to build on its existing presence in combat sports.
Poca was first became famous as a fitness and martial arts content creator before moving into boxing.
Her profile grew after she went viral for stepping in to defend a mother and daughter during an assault. She later entered crossover boxing in 2023 and built an undefeated record.
In June 2026, she made her professional boxing debut and defeated Monica Medina by unanimous decision.
Stake describes Poca as one of the most influential female fighters in the sport, helped by her large social media following and strong profile outside the ring.
The agreement also shows Stake’s intention to grow further into boxing.
The company already has a strong presence in MMA and serves as the official betting partner of the UFC in Brazil. It also works with Brazilian UFC stars including Alex Pereira and Alexandre Pantoja.
According to Stake Chief Marketing Officer Akhil Sarin, the company sees Poca as a natural addition to its existing group of combat sports ambassadors.
He said the brand has already built a strong base in UFC and hopes the new partnership can create more opportunities in boxing.
The signing is therefore more than a single athlete deal. It could also signal a wider push into boxing sponsorships if the partnership performs well.
Poca said the global reach of Stake was one of the main reasons the partnership appealed to her.
She explained that her goal has always been to inspire people through her journey both inside and outside competition, and that working with Stake gives her a chance to reach more fans internationally.
For Stake, the partnership adds another athlete with a strong personal brand and an audience that extends beyond traditional sports fans.
That fits with the company’s wider sponsorship approach, which combines sports, entertainment, and culture.
Stake already works with several major names and organisations, including Drake, Everton Football Club, and the UFC.
The addition of Jully Poca gives Stake a new entry point into professional boxing while strengthening its position in Brazilian combat sports.
With Poca still undefeated and continuing to build her professional career, the timing also gives Stake the chance to grow alongside an athlete whose profile is still rising.
Her August 21 fight against Cinderella Linnear will now be the first major event under the new partnership and could provide an early indication of how Stake plans to use its first boxing ambassador.
Stake is also running a UFC Split Decision Insurance promotion for qualifying UFC bets. Players who place a pre-match single bet of at least $5 on a Winner market can get their stake back if their selected fighter loses by split decision.
The offer applies to the first qualifying bet per customer, per UFC match, with a maximum refund of $250. Cashed-out and voided bets do not qualify, and Dana White Contender Series fights are excluded. Refunds are based on official UFC results and may take up to 48 hours to be credited. To get started, players simply need to choose an eligible UFC fight and place a qualifying Winner bet before the scheduled start time.
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