Strategic Betting Product Has Finland Market Positioned to Lead

Published May 25, 2021 by Lee R

Strategic Betting Product Has Finland Market Positioned to Lead

Advanced data is designed to increase accountability in sports betting across Finland's newest betting product.

A new betting offering in Finland has positioned the market for a leadership role in diversification of sports betting.

Data Empowering Bettors

In it sports betting debut, Bojoko has introduced a "double layer of accountability" for the newly launched betting product Bojoko Sports, which also marks the initiation of Bojoko's first product in the sports betting space and will be available for use by Finland operators.

Bojoko's Expansion

Bojoko's debut in Finland is part of a greater expansion of market launches which will take place later in 2021.

Bojoko's Platform Model

All launches will be modeled after the initial platform being unveiled in the Finland market, which includes an advanced industry format complete with diverse information pages on sports betting in Finland, supplemented by content written by online gambling experts.

Enhanced Data

Bojoko sports users can look forward to a diverse array of information on categories that will include sports betting, betting tips, available bonuses, payment methods and more.

Unique Odds Engine

Another unique highlight feature is the odds comparison engine, a strategic comparison of odds yielding advanced data for each Bojoko player bet as compared to aggregated market odds from Bojoko's portfolio of listed sportsbooks.

Bojoko's Operating Approach

The site will mirror the model Bojoko implements for existing casino services, as an adaptible listing page which includes the return percentage of the odds being offered.

Data Feedback Team

Over 30,000 Bojoko members are already available to draw user and technology data from ratings and reviews of Bojoko's latest online sports betting experience to be offered in Finland.

Increasing Accountability

As for the essential added layer of accountability, Bojoko is set to draw on the feedback of a team of professional gaming site testers Bojoko has brought in to play each sportsbook and add comments.

Bojoko Head Speaks

Bojoko Head of Sports Jussi Viljanen expressed the company's thrill at launching “Bojoko Sports in Finland and to offer players in the country a place to access expert betting tips, compare odds and browse the best online sportsbooks available to them.”


As the market moves away from a monopoly into an open market system, innovative technology such as Bojoko is indicating appears to be a key to opening up the market in Finland to healthy competition and emerging B2B activities in the country's newly liberalised iGaming space.

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