Successful SBC Awards 2019 Gives Public a Look at the Major Players in the Industry

Lee R. - December 9, 2019

The expanded version of SBC in London had more categories than ever, with Leo Vegas and bet365 taking the most hardware.

The expanded SBC Awards 2019 Ceremony impressed all with it's diversity and range of recognition.

Leading the Charge

LeoVegas and bet365 were the big winners in London, with a full 34 different companies and five industry leaders recognised for their excellence in the sports betting and iGaming sector.

The Event

With luminary hosts Kirsty Gallacher and Ruud Gullit running the ceremony, the event brought together 700 industry professionals to celebrate the achievements of the best-performing
and most innovative operators, suppliers and affiliates at Battersea Evolution.

Bet365's Strong Showing

One highlight was bet365 being named Sportsbook of the Year for the sixth year running, on the heels of collecting hardware as Football Sportsbook of the Year and Best Affiliate Programme, while just missing out on top honors in the Racing Sportsbook category, which was ultimately sniped by William Hill.

LeoVegas Accolades

LeoVegas took the hallowed casino category win, while retaining Casino Operator of the Year title and being further recognized in the Innovation in Casino Entertainment category.

More Multiple Winners

Other multiple winners included Betradar (Best Live Streaming Product, Best Virtual Football Product and Best Sports Data Product) and Trustly (Payment Innovation of the Year and Payment Solution of the Year).

Key Awards

Key individual awards handed out included the Leader of the Year (Betsson Group CEO Jesper Svensson); Videoslots CEO Alexander Stevendahl in the casino category; Group CEO Charles Gillespie in the Affiliate category; Golden Race CEO Martin Wachter in the Supplier category; and IBIA CEO Khalid Ali for the Association category.

Other awards went to Betsson Group in the Socially Responsible Sportsbook of the Year category; Kindred Group in the Socially Responsible Casino category, and Sky Betting & Gaming as Employer of the Year.

SBC MD Speaks

SBC Managing Director Andrew McCarron sent out a personalized note of congratulations to all winners selected by the event's unique voter and judging panel:

“We had a record number of entries this year and the quality of them was hugely impressive. The operational excellence, innovation and commitment to driving up standards demonstrated by the award winners and shortlisted companies is a really positive sign for the future of the industry.”


The full list of winners can be viewed at the SBC website, to give all a strong idea of the shape of the industry and the major influencers.

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