Looking to bet on Super Bowl LX? We look at the hottest markets with the highest volumes across selections like winner, MVP, player stats, halftime moments, and more!
Super Bowl LX sees the New England Patriots (17-3) versus the Seattle Seahawks (16-3) doing battle at Levi’s Stadium in Santa Clara. As fans lock in snacks and seating, bettors are locking in their prop bets!
Here are some of the hottest football betting markets and their volumes, to help you fill out your betting slip.
The question, as always, is who claims the trophy? The Pro Football Champion 2026 market has already smashed ⁓$698m in volume and is leaning heavily in favour of Seattle to win:
This is also true of the head-to-head Seahawks vs. Patriots market, which has attracted more than ⁓$11,4 million in volume. The order book shows moneyline bets account for roughly $4+ million, while spreads account for the remaining $6+ million. The Seahawks sit at 69%, suggesting bettors believe Seattle’s balance on both sides of the ball gives them the edge.
Most Valuable Player (MVP) markets are highly contested. This year’s picks have generated ⁓$1,9+ million in volume, and the race is far from settled:
NFL quarterbacks dominate early sentiment, as usual, but wide receivers and running backs remain very much in play. A single explosive performance, a clutch touchdown, or a game-defining drive could quickly flip this market.
The halftime show is another hot crypto prediction market, with “Who will perform at the 2026 Pro Football Championship halftime show?” surpassing ⁓$1.5 million in volume. Bad Bunny is dominating the field with 99% with ⁓$374k+ volume, while the rest is made up of (frequently fluctuating):
Popular performers like Drake, Dua Lipa, Post Malone, and Miley Cyrus are relegated to the 6% to 10% range. Oddly, entertainers like Teddy Swims, Billie Eilish, Christina Aguilera, Ed Sheeran, Taylor Swift, Sabrina Carpenter, Benson Boone, Justin Bieber, Adele, Olivia Rodrigo, Harry Styles, and even Jay-Z are all under 5%.
Bettors are also predicting the first song at halftime (market value: ⁓$611k+ Volume), with the Tití Me Preguntó market leading at ⁓57% and La Mudanza (⁓18%), Baile Inolvidable (⁓11.5%), and NUEVAYOL (⁓7.8%) chasing - highly volatile markets fluctuating frequently.
Super Bowl ads are a spectacle of their own. The “Which companies will run ads” market seems lighthearted, but it reflects real-world marketing strategies and meticulously planned ad buys.
Bettors are going hard, with volumes surpassing ⁓$534k+, with near-certainty and solid pricing on these major brands:
Popular crypto exchanges like Coinbase, Crypto.com and Kraken hover in the 40%-66% range, while popular mainstream companies like Robinhood, Apple, and Coca-Cola can’t move beyond 15%. With its recent shift in focus from video games to enterprise-level AI, the globally recognised tech brand Nvidia is at an all-time low, at sub 15% in 2026.
Some of the most talked-about markets aren’t about the game itself. There’s growing interest in who will attend the annual event, what phrases might be said during the broadcast, and whether certain emotional moments unfold during the national anthem:
Other markets track viral potential, such as whether Bad Bunny’s halftime performance becomes the most-viewed Super Bowl show on YouTube and other social media platforms within week 1 ($2k+ in volume) or in the first month ($59k+ in volume). These smaller props add personality to betting and keep fans engaged from kickoff to long after the confetti has been cleared from the field.
Super Bowl LX is shaping up to be massive, both on the field and in the prediction betting markets. If you want to get in on the action, now’s the time to join one of our recommended betting sites and explore the full range of Super Bowl props available. It only comes once a year - make sure you’re not just watching it.
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