The British bookmakers William Hill take on the competitive Swedish market.
No stone remains unturned for the UK's number one sports betting company, William Hill, who officially entered the Swedish market this week when it launched a its brand new Swedish Sports Betting site.
Here, they have launched their football betting product offering pre-play and in-play services on the Allsvenskan - the Swedish professional league for association football clubs - and the Superettan or 'The Super First', which is the second highest league in Swedish Football.
Aside from sports betting, Swedish players can enjoy a broad range of William Hill online products - online bingo, online casino and online poker. Similar to their UK service, the Swedish William Hill products are available on various platforms: online, mobile and iPad.
They are of course offering a generous welcome bonus for new Swedish sports betting clients. They offer 100% bonus on first deposits up to 1,000KR. New William Hill Casino account holders in Sweden can expect a 100% bonus of up to 100KR on first deposits.
This follows on from All Slots Casino opening their Swedish website at the end of September, offering their new Scandinavian clientele a huge variety of casino games, operating on all platforms and with local currency.
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