The London Affiliate Conference Starts Today, and the Program Couldn’t Be Stronger

Published February 9, 2017 by Lee R

The London Affiliate Conference Starts Today, and the Program Couldn’t Be Stronger

London Affiliate Conference LAC kicks off today with a stunning array of opportunities for affiliates and introducing brokers within the retail finance industry.

From today through February 12th at ExCeL London, over 5000 delegates are expected on hand to experience the 2017 London Affiliate Conference and the highly popular iGB Affiliate Awards as well as the Financial Partners Expo, the largest dedicated expo for affiliates and introducing brokers.

Strategic Conference

The opportunities include a 2-day Strategic Conference Programme loaded with informative panels and presentations empowering attendees with industry updates, analysis, and emerging trends. 

Perfect Setting

The relaxed atmosphere is set to provide optimal networking ambience among the affiliates, affiliate managers, operators, and speakers exchanging ideas with all kinds of digital professionals from within iGaming as well as the financial sector. 

Recognising the Best

The free iGB Affiliate Awards is a can’t miss occasion celebrating entrants who have done the most to grow their position and distinguish their brands over the last 12 months.


The Financial Partners Expo will be co-located with LAC provides affiliates and introducing brokers the opportunity to launch, grow and enhance their businesses and show the world what affiliate marketing is all about.

The New SEO Era

A key session theme this year will be SEO marketing, starting with a conference on Link building & off-page SEO for 2017 and beyond, in the wake of the 2012 SEO revolution when Google Penguin ended the days of easily buying a ranking position.  The introduction of a real-time spam filter to Google’s core algorithm put the onus on Google users to manage their own link profiles to build high-quality links.

SEO Rock Stars Incoming

A key insight Google discloses of the new era is that now links are one of the top two ranking factors, alongside great content: SEO efforts should be structured with the intention of creating sustainable and quality links for 2017 and beyond, with a series of workshops scheduled for LAC led by SEO “rock stars” scheduled to show attendees how to generate and maintain the best sustainable link building methods.

Online Casino Reports Nominated

For this year's IGB Affiliate Awards, Online Casino Reports is very proud to be nominated for best casino website. We will be at LAC in person, on-hand to cover the details. This year’s LAC goings-on are going to ripple out like never before to help usher in the new era of iGaming in 2017! 

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