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The Slot Academy’s “It’s All About Marketing” Course Coming In OctoberPublished October 18, 2015 by Vlad G
Casino senior managers are expected to come to the Netherlands this month for the marketing course given by Lucien Wijsman over four days.
The Slot Academy will hold a four-day course this month on the subject of marketing in the casino industry and it will take place in Leiden, Netherlands for the first time ever. The location is also the hometown of the founder and teacher Lucien Wijsman and the schedule is set for 26th October – 29th October.
The importance of marketing
Online or land-based casinos rely a lot on their image and marketing plays a very big role here. The course called “It’s all about Marketing” will feature Lucien and attendees will have the opportunity to learn more about the best ways to make their brands noticed in different markets.
Café Olivier is the venue for the four days and since it takes place in the picturesque Dutch city, there are plenty of inexpensive accommodations for visitors to book for their stay. Personalized city tours will be made available so getting there early can be a great experience.
It is a highly anticipated event from The Slot Academy, a training program which first started in 2007 and has grown along with the casino industry by helping various operators improve their services through in-house and open training. It is expected for the course to be another great success and further expand the coverage of the program.
Another course coming in November
The Slot Academy will also hold a course in Macao, China from 23rd November to 26th November. This is an exclusive training opportunity created for the Asian gaming industry and its properties, covering topics which include meters for slot machines, player profiles, management systems for progressive or mystery jackpots, slot results analysis and more.
As expected, the perfect location for the large course is the Gaming Teaching & Research Centre in the gambling capital of the world and the program was developed by Lucien Wijsman himself.