Trustly Steals the Show in ICE 2025 with its Latest Iteration of Pay N Play®

Trustly is the global leader in Pay by Bank and a popular choice among online casino players. It has been around for a decade and enjoys a great international reputation for fast and reliable money transfers. The company was well represented at the ICE 2025 event in Barcelona, where it unveiled its latest product. Users will be happy to hear that the next generation of its flagship product, Pay N Play, is here to make their lives better.

What Changes with the Next Generation of Pay N Play®

Trustly announced that the enhanced solution will speed things up while providing the same reliable service. Users will be pleasantly surprised to discover that the average login time will reduce to 10 seconds from the present 48 seconds. Players will enjoy the same personalized experiences while being treated to fast and safe transactions.

The original Pay N Play® has been around since 2015 and brought sweeping changes to the online gambling industry. Its main merit is that it reduces players' time to transfer funds from their bank accounts in a logged-out state. Over the years, the service has improved, and this new iteration is arguably the fastest and most reliable want. In as little as 20 seconds, players can lock into their account and deposit so they can have fun immediately.

Leveraging the Power of Azura

Trustly's proprietary data engine, Azura, has improved and accelerated online shopping by integrating several websites. Pay N Play® uses this technology, and the new update will also help operators maximize their conversion rates. They won't have to invest more time or resources in additional development while offering superior player experiences.

Jussi Lindberg, Trustly's Chief Revenue Officer, broke the news about the next-generation service. He praised the team that worked on it and the clients who provided valuable feedback. Existing customers will have an easy time integrating the service, while new users will easily embrace Pay N Play®.

Trustly's technology is already relied upon by some of the biggest names in online gambling. Bet365, Flutter, William Hill, Betway, LeoVegas, Betsson, Kindred, and Entain are some of the places where players can use it every day. The new Azura-powered Pay N Play® will first be available at select operators before a worldwide rollout next year.

Demanding players from all over the world have already tried and loved Trustly. Join them at one of the casinos recommended by OCR and enjoy fast, secure, and seamless money transfers.