UK Bookmaker Ladbrokes Joins ESSAPublished February 13, 2010 by OCR Editor
Ladbrokes makes a remarkable start to 2010.
Leading UK sportsbook Ladbrokes has joined the prestigious European Sports Security Association (ESSA). This organization serves a community watchdog for irregular betting activity at European sportsbooks.
ESSA monitors betting patterns, outcomes and punter activity in an attempt to root out organized crime, and maintain the integrity of sports betting.
pulls no punches
With the help of ESSA, Ladbrokes will now regularly report all irregular betting patterns and/or potential insider betting though ESSA's Early Warning System. It's part and parcel of Ladbrokes' efforts to enhance its reputation as a responsible gaming operator with a focus on its gaming community.
This hi-tech system allows ESSA to work with national sports regulators and their disciplinary and legal departments to ensure that when an alert is sounded, the regulator is made aware of this immediately. The goal therefore is to prevent manipulation of the sports games in any way.
is shaping up to be a stellar year for Ladbrokes
Ladbrokes was recently awarded the online casino operator of the year award at the 2010 International Gaming Awards in London.
Ladbrokes is officially the first online and offline sportsbook operator to join ESSA. The connection between ESSA and Ladbrokes ensures that industry standards are raised and that greater control over irregular betting activity is possible.
ESSA and its members are able to share information amongst themselves and the regulating authorities that are policing untoward sportsbetting conduct. ESSA facilitates the easy transfer of information between regulators and sporting bodies. This allows for the reputation and integrity of both the sports and their participants to be maintained.