Unibet and 32Red have recently extended their agreement with SIS to offer premium racing content to their online bettors. The renewed deal will enable both companies to provide their users with the best-in-class racing experience, as SIS will supply them with high-quality content from various racetracks.
On April 4th, 2023, Kindred Group, through Unibet and 32Red, announced a new long-term distribution agreement with Sports Information Services (SIS) to ensure customers can continue enjoying high-quality content from the most iconic horse and greyhound racing events.
As part of the extension, Unibet and 32Red will have access to over 35,000 horse races annually from more than 170 racecourses across five continents, including meetings from Africa, Australia, Europe, Latin America, and the United States. In addition, customers will also have access to 38,000 greyhound races annually from the UK, Ireland, and Mexico.
Unibet and 32Red already carry high-quality, live horse and greyhound racing content from SIS as part of the supplier's 24/7, end-to-end offering, which has been proven to increase revenues.
This new agreement highlights the continued commercial growth of SIS, with the supplier's partners worldwide benefiting from a range of proven, revenue-boosting services. With the renewed deal, Unibet and its customers all over Europe and Australia will have access to the best-in-class racing experience.
Alistair Gill, Racing Strategy Analyst at Kindred Group, said:
This new deal enables us to continue serving our customers with the best racing content worldwide, providing them with regular action, which is highly engaging at all times of the day. SIS is a valued partner, and we are very happy to extend our existing arrangement in the long term as we continue to seek extended growth.
Harri Hulatt, Commercial Sales Manager at SIS, said:
Unibet is our long-term partner, and it is very gratifying to secure the future of our premium racing content within its product portfolio. Unibet has a significant reach across Europe and Australia, and its growth goals across regulated markets are closely aligned with our own.
About SIS & Kindred Group
For over 35 years, SIS (Sports Information Services) has been leading the way in providing live pictures and data to the global betting industry. In addition, they have a rich heritage in creating and distributing betting events for horse and greyhound racing and esports and live numbers draw.
SIS is the leading supplier of high-quality 24/7 live betting services, delivering a range of 24/7 channels to retail and online operators globally 365 days a year. In addition, they provide a flexible SIS Trading Services offer, which now contains a fully outsourced managed trading service.
In addition to racing, SIS offers over 180,000 highly competitive esports events annually, all underpinned with robust integrity, and provides over 300,000 Live Numbers draws per year. They partner with over 400 operators in more than 50 countries, allowing rightsholder partners to showcase their first-class content across six continents.
Kindred Group is one of the world's leading online gambling operators, with businesses across Europe, North America, and Australia, offering over 30 million customers across nine brands a safe, fair, and bearable environment for online entertainment. The company, which employs about 2,000 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and a founding member of IBIA (International Betting Integrity Association). In addition, kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU).
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