Vegas setting for Social Gaming Summit in June 2014Published April 27, 2014 by OCR Editor
Social Gaming is a fast - growing online wagering market, and Las Vegas is to be the location of a dedicated Social Casino Gaming Summit this June.
Organised by Bullet Business and Video Games Intelligence, a Social Casino Gaming Summit is to be held at the Bellagio, Las Vegas on 12-13th June 2014.
Over 200 senior level attendees are expected, with around 20 presentations, seminars and panels on offer, with the event promoted as an ideal way to interact with the biggest names in social casinos.
The Summit Agenda
The summit will cover a diverse range of topics such as how social casinos should acquire, retain and engage their players, the future of social gaming, what they can learn from land-based casinos, and how to cross-sell to users. Several speakers have been confirmed for the event, with experienced presenters such as Barak Rabinowitz, the CEO of Win Interactive, Paul Matthews, co-founder and COO of Playstudios and Andrew Hughes, CEO of Absorba Games all attending.
Other topic being covered include crossing over to mobile play, maximising the lifetime value of each player, using innovation to deliver 'sticky' games that keep players coming back again and again, and the value of brands to potential users.
A detailed agenda lists what topics will be covered in each presentation, with the seminar on Using Game Mechanics to drive demand for virtual goods, for example, including sections on learning what virtual items the market is looking for, strategies for rewarding players, and how to target the right players for monetisation.
Sponsors and Exhibitors
A number of sponsors are behind the event, with the International Social Gaming Association, Superdata Research and Elers Research contributing to the summit, and promoting their services to the attendees. Others are expected to be confirmed between now and the start of the event itself.
With a downloadable brochure available online, interested parties can contact the organisers via their website. The Social Casino Gaming Summit is being held at the same time and location as the Online Gambling Summit USA.