West Ham United Football Club Signs Partnership with WinnerPublished September 23, 2014 by Amir G
Winner strikes its first Premier League Partnership with London's West Ham United football club.
London Premier League football club West Ham United has announced that it signed a new partnership with UK-based sportsbook Winner for the 2014-2015 season.
In the frame of the new partnership, Winner will enjoy an exclusive right to advertise on all games that take place at West Ham United's home games in the Boleyn Ground stadium at Upton Park, on the LED boards situated along the pitch. Winner will also receive coverage on West Ham United's magazines and in the club's online store and inventory.
New UK Website
News of this new partnership surface along with a new website Winner launched last weekend, a portal focused on the UK market which will cater especially to sports punters from the UK. The move is also tied to the new UK gambling bill which is set to come into effect on 1 October in the country. According to Winner's management, all UK player accounts were moved to its new sites which comply with the new UK regulations.
First Premier League Partnership
The deal with West Ham United is Winner's first foray into partnerships with clubs competing in England's Premier League. Winner's marketing director Yoni Sidi said: "We are delighted to be working with West Ham United Football Club and look forward to being part of the continued rise of the club. West Ham has great core values. They are known for their footballing tradition, fantastic community work and the Boleyn Ground is famous for its great atmosphere."
Commercial director for West Ham Felicity Croft said: "We are delighted that Winner.co.uk have chosen West Ham United as their first partnership in the Barclays Premier League. We look forward to working with Winner across our joint initiatives this season and offering Winner a unique platform to reach millions of football fans across the world."