What You Need to Launch a Great Online Casino in 2023
Published January 22, 2023 by Elana K
The online gambling market is growing. According to Slotegrator experts, there are several boxes operators need to tick in order to launch a successful online gambling enterprise in 2023. These include: Plan ahead, obtain a license, use high-quality software, work with affiliates, offer a large game variety, and more.
According to H2 Gambling Capital, a market research firm that specializes in the gambling market, iGaming revenue has the potential to reach $117 billion in the next five years, more than double the amount it reached in 2018.
It's no surprise that more private enterprises are seeking to launch iGaming businesses.
According to Slotegrator experts, there are several boxes operators need to tick in order to launch a successful online gambling enterprise in 2023. Here they are.
Plan ahead
Just because online gambling is popular doesn’t mean you can launch an online casino without any preparation. To succeed in your venture, you’ll need to create a detailed business plan, including a defined target market, budget, researching the license requirements and your competitors.
Obtain a license
A gambling license is crucial if you want to operate a clean and legitimate online gambling website. There are many legislative authorities around the world, and their requirements vary by jurisdiction. Some of the most well-respected are those in Curacao, the UK, Gibraltar, Malta, and the Isle of Man. Having a proper license ensures that you adhere to consumer protection and security standards, and it makes your website appealing to a much larger audience.
Use high-quality software
Today, players don’t only want security and great games, but they want a platform that allows for smooth and fast functioning. An online casino that’s constantly having glitches won’t appeal to players, and they will quickly find a different casino that runs without glitches. This includes both an easy-to-navigate and use website version and mobile version of your site.
Slotegrator recently updated its online casino platform, which offers all the services a casino needs to function in today’s fast-paced world:
- Gaming content integration
- Payment systems integration
- Affiliate services
- Different operations modules that can increase revenue by up to 23%:
- Analytics
- Risk management, including security
- Bonus
- KYC
Implement an effective engagement strategy
Once you have all the research and software in place, how can you retain players when there is so much competition out there? Having an effective engagement strategy is important for this reason. Bonuses, in particular, are a great way of engaging players, as are leaderboards and tournaments.
Work with affiliates
Affiliate marketing is an effective way of attracting players because rewards are given based on results. Affiliates get rewards based on how many players they send to the site, so both affiliates and your company win.
Have a big game variety
Needless to say, the variety of games you have will influence the success of your site. Players usually prefer sites with a variety of games from different providers. And, of course, players should be able to find the games easily on the site and not have to go searching.
Offer convenient payment methods
Just as players like a large game variety, most also prefer to have a choice when it comes to payment options. In addition to variety, convenience is the name of the game, so payments will want to be easy and quick.
Many factors combine to create one unforgettable online casino
There are many factors that make an online casino great, but if you focus on those above, you’ll have all the components in place for a thriving online casino in 2023. No one said it’s easy, but with a strong market that’s only getting stronger, it can certainly be worthwhile.
