William Hill Delivers Must-Have Betting Feature

William Hill Online Sportsbook is known for staying ahead of the game, and the leading British betting agency has done it again by introducing the new must have feature for all punters - "Cash In My Bet".

Brilliant new feature

Every punter knows that feeling: you're heading for a big win, having picked all the early games in your football multiplier bet correctly, only to see your dreams shattered when an injury time goal in the final match of the weekend renders your entire bet null and void.

Launched this week, Cash In My Bet gives William Hill customers a safety net. Punters receive a cash-out value of their bet as soon as it is placed, available across a whole host of Hill's 180 pre-match and 100-in play markets, and for single and accumulator betting. It is already available on football betting, with tennis and other sports to be added in 2013.

Example of how it works

Say you have placed $/£5 on a treble of West Brom (3/1), Liverpool (7/4) and Manchester City (6/5). The first two games kick off at 3pm and the Baggies and Reds win as expected. You hesitate about City in the late game, so instead of waiting for who knows what, you can just cash in your bet for $/£50 and call it a day.

When you think about cashing in just go to the "Open Bets" tab and details of your best will appear. As each leg of your accumulator wins, your cash in value will increase. If the "Cash In" facility is active on the market/game you bet on, then all you need to do is click it to take your early winnings.