William Hill Expands via New Agreement with NYX OGS

Hundreds of digital slots titles are now available from multiple vendors as a result of a new agreement between William Hill and NYX Gaming Group's OGS.

The Groundbreaking Deal

Leading content and technology supplier NYX Gaming Group Limited announced the new agreement to release slots content directly to William Hill via Open Gaming System, the proprietary technology of NYX Group.

The OGS signing adds to NYX's prominent stable of lotteries, casinos and gaming operators to whom it supplies technology with OGS representing a wide multi-channel platform for implementing distribution via a single agreement.

In this agreement, the slots titles William Hill had previously secured from 2015 EGR B2B Innovation In Slot Provision winner NYX Gaming Group’s subsidiary NextGen Gaming will now be complemented by the wide range of games available from third party content compiled on NYX's trademarked OGS platform.

Increasing NYX Reach

NYX Gaming Group Commercial Director David Johnson expressed his satisfaction with the deal, pointing out that NYX OGS would expand the deployment possibilities for William Hill considerably. He also explained how the group partnership with William Hill would continue to grow through catalogue volume along with co-authored NextGen Gaming content featuring popular titles such as Gorilla Go Wild.

Benefits

The most significant benefit that Johnson identified from the deal is the expansive supply of multiple third party game suppliers that the OGS system makes available, empowering NYX Gaming Group to provide “the widest distribution network of real money wagering slots games in the online marketplace.” The seamlessness and rapidity with which William Hill has implemented NYX OGS upon consummation of the deal also speaks to the superiority of the technology which has strengthened the relationship between William Hill and NYX.

William Hill Users Impact

On the user end, William Hill Director of Gaming Operations Nick Gabriel clarified that the new agreement enables William Hill players to experience “the best in multi-supplier content, including the classics from NextGen Gaming that William Hill have offered for many years.” Gabriel also emphasized his company's new capability to partner with the many new gaming and betting suppliers that OGS makes available to to William Hill, and lauded the “expedient” launch facilitated by the advanced OGS technology.