William Hill Online Marks 1st AnniversaryPublished February 8, 2010 by OCR Editor
William Hill Online was launched along with Affiliates United exactly one year ago.
The previous gambling affiliate marketing conference held in London on January 2009 was the launch pad for the new William Hill Online company. At this year's event we had the chance to meet with their representative to discuss how the year had passed.
The famous UK bookmaker William Hill, a company that has over 2,300 shops across the UK, "went online" one year ago when it merged with various online gambling companies. It has created Affiliates United, arguably the world's largest affiliate network in online gaming and sports betting.
Last week, exactly 1 year since the festive launch, our video team met with Yoni Sidi, the VP UK of Sales and Marketing at Affiliates United at the London Affiliate Conference to discuss the year that passed.
In this video interview, Mr. Sidi discusses the top gambling software platforms on which its products are based: Playtech - casino, Orbis - sportsbook, Virtue Fusion - bingo, and iPoker - poker network.
Sidi also recaps the first 6 months of operation of 21nova casino, improvements made to the affiliate program's backend, and shares his look ahead for 2010.