William Hill, Williams Interactive Sign Slots Deal

Published September 3, 2013 by OCR Editor

William Hill, Williams Interactive Sign Slots Deal

William Hill Casino to expand its offering following latest deal

"William Brothers" is our suggested name for this new partnership: William Hill and Williams Interactive, online gaming arms of US gaming supplier WMS Industries, have teamed up on slots.


Under the deal between the two companies, William Hill's Games and Vegas tabs will integrate a portfolio of Williams Interactive's most popular online slots before the end of the year. These games will be available across the full range of devices from desktop to smartphones and tablets.

In addition, William Hill will be permitted to offer its customers the full catalogue of WMS games, including such hits as Star Trek: Episodic Gaming, Spartacus: Gladiators of Rome, Gold Fish and Wizard of Oz: Ruby Slippers. The suite also includes online games like Money Burst and Colossal Reels.

Competitive Advantage

William Hill will have the option of launching exclusive WMS slots on its Vegas tab, a privilege which its director of gaming James Curwen said would give the company "a competitive advantage" by being able to offer "unique player experiences" that are not available elsewhere.

Hill has been very busy building partnerships with multiple software companies this year, since splitting from its former partner in the William Hill Online joint venture, Playtech. Hill now offers content from a range of suppliers including Microgaming's Quickfire and Bally Technologies.

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