Winner Rolling with Playtech's New WalletPublished July 1, 2014 by OCR Editor
Winner, one of the leading gaming operators in the world has inked a deal with Playtech giving them access to the all-new multi-balance wallet.
A new deal that was agreed upon recently between Winner and Playtech has been making quite a lot of noise recently. It has been a long time in the making but finally Winner will be using Playtech's all-new multi-balance wallet as part of their Information Management System (IMS) offering.
With the new system, Winner will eliminate the need for multiple accounts according to product allowing players the chance to enjoy casino, bingo, sports or poker without needing to leave one place. The IMS platform by Playtech gives operators like Winner the opportunity to track gaming activity using a single back-end giving a much clearer picture of players' gaming habits and financials.
“We are very proud to launch the new wallet with Winner,” related Tony Khatskevich, Playtech’s VP of cross products. “It provides operators with a holistic view which allows them to execute more targeted marketing efforts and an avenue to cross-sell across products and games. I am sure Winner will benefit from this wallet in maximizing their player value.”
Winner's wallet model encompasses the ability for players to transfer funds within games and different products which will create major breakthroughs in cross-sell marketing including Free-Spin Bonuses and more. Now that Winner will get the comprehensive financial view and will drastically improve their promotions of games and other offerings.
Playtech is one of the world's leading software developers and Winner is one of the biggest online gaming operators so a partnership seems natural. By boosting Winner's chances for transparency, Playtech has given them a chance to see the full scope of things which is the difference between 1st and 2nd place in the highly competitive online gambling industry.