World Match Sheds Light on the Future of GamingPublished April 11, 2016 by Florin P
The convergence of gambling devices and the industry’s future.
A few years ago, gamblers used to make a clear distinction between online and land-based gaming, while mobile gambling was only a narrow niche. Now they are no longer separate business units, but pieces of the same puzzle, according to the Executive Director of World Match, Andrea Boratto. The latest trends in the gaming industry suggest that these two formerly distinctive niches will converge and this makes it essential for the big players to have a coherent omni-channel strategy.
13 Years of Activity for World Match
The company has been providing top-notch gaming solutions for more than a decade and it covers both desktop and mobile gambling. Those who have traded land-based casinos for their online counterparts are frequently shifting between these gadgets. The gaming products provided by World Match make this transition much smoother and help online gambling operators with customer retention.
The Italian market has always been of great importance for World Match and today many online casinos try to tap into its potential. Italians, just like most of their European counterparts are now gambling massively on smartphones and tablets. This is also a trend visible among young gamblers, as only a small minority of them still sticks to desktop computers and most prefer touchscreens. Recent data indicate the fact that today more players gamble from mobile gadgets and the trend is only going to pick up speed.
The Rise of Multiplatform Users
When asked about their gambling habits, most of those who play casino games over the Internet described themselves as multiplatform players. This means that they feel comfortable gambling from desktop and laptop computers, but also tablets and smartphones. It is perfectly possible to start a game on one device and finish it on a different one, which takes convenience to an entirely different level. Under these circumstances, a smart omni-channel strategy will greatly increase the revenue for online operators.