Yggdrasil Expansion Continues with New Interwetten DealPublished June 23, 2016 by Lee R
The wealth of big name operators bring powerful associations to Yggdrasil brand association.
Online gaming operator Interwetten is the latest company content provider Yggdrasil has chosen to partner up with in an expansion that can be considered no less than…expansive.
This is the latest in a series of deals for the company that is moving rapidly forward in iGaming through expansion to foster and accelerate growth, which has recently brought other large partners into the fold as well.
The Interwetten deal calls for Yggdrasil´s full suite of video slots, which include Bicicleta, Monkey King, Seasons, Vikings Go Wild, progressive jackpot Joker Millions, and Nirvana, to be integrated into a number of new key European jurisdictions. In addition to the games, Interwetten will receive state of the art Yggdrasil technology including the innovative BOOST and Infinite API gamification tools designed to bolster retention and CRM respectively.
Yggdrasil Gaming CEO Fredrik Elmqvist lauded Interwetten as a valued client, “one of Europe’s most respected and experienced online operators,” facilitating Interwetten clients and key European markets´ introduction and enjoyment Yggdrasil´s “award-winning slots content and pioneering promotional tools.”
Recent Industry Recognition
Industry recognition of Yggdrasil includes Slot Provider of the Year at the 2016 EGR B2B Awards and Gaming Software Supplier of the Year at the 2016 International Gaming Awards.
Shared Organizational Priority
Interwetten´s Speaker of the Board Werner Becher indicated the importance of the two company´s shared organizational value of “best experience for customers” as a key to the agreement.
A new bwin.party deal gives the operator giant access to the complete Yggdrasil suite of slots via through a direct integration of Yggdrasil´s slots and same promotional tools extended to Interwetten. The deal updates the original supply deal Yggdrasil previously had with GVC, which acquired bwin.party earlier this year. This latest agreement extends the market coverage and duration of the original terms.
CEO Elmqvist lauded the industry stature of Bwin.party as “one of the most respected operators in our industry,” with whom Yggdrasil looks forward “to forging a long and fruitful relationship.”
GVC Holdings Chief Product Officer Liron Snir aligned company strategy with a “search for the very best games to offer our customers, for the purpose of taking advantage of Yggdrasil’s “innovative and engaging slots” to engage more customers.
Other online gaming companies already in the Yggdrasil client supply stable include bet365, Betsson Broup, bwin.party, Cherry, LeoVegas, Mr Green and Unibet. How Yggdrasil diversifies its clientele will be the next point of interest in their ambitious expansion.