Yggdrasil Gaming, a developer of video slots, table games, and other online gaming solutions, will be going live with their entire portfolio at 888 Casino. The company already has a very strong presence in the iGaming sector through partnership with numerous operators and the deal with 888 will further improve their position and provide even more visibility for their titles.
Expansion Into Regulated Markets
According to the details of the supply deal, Yggdrasil games are now available via 888 platform to players from Denmark and the UK and will soon go live in Sweden as well. This provides the company with access to several regulated markets and represents an important step in Yggdrasil's expansion plans.
On behalf of 888 Holdings, Guy Cohen explained that product excellence is one of top company's priorities. 888 strives to offer their players the best and most engaging gaming content in the market and Yggdrasil's portfolio of innovative corresponds with that philosophy.
Advantages for Players and the Operator
From the players' point of view, the inclusion of Yggdrasil's extensive portfolio of games will create a more colorful gaming selection. 888 Casino customers now have access to numerous popular slots, such as Champions of Rome, Cazino Cosmos, and the Viking series.
As for 888 Casino, this partnership will provide them with access to in-game promotional tools developed by Yggdrasil. Aptly named BOOST, this range of products helps increase the player engagement and retention through creation of tournaments, cash races, and missions players can participate in. Additionally, players can share their big wins via various social media channels thanks to the unique BRAG feature.
Thus, the latest partnership deal between Yggdrasil and 888 Holdings will be beneficial to all parties. Players will gain access to a truly versatile and innovative portfolio of games from the Swedish developer, while both companies will experience significant benefits for their business operations.