Yggdrasil Innovates Aggressively Entering 2018Published January 8, 2018 by Lee R
Bingo takes on a whole new level of engagement and meaning with Yggdrasil’s new foray.
Yggdrasil is showing a new side with the introduction of its bingo offering.
In a campaign to revitalise its marketing vertical with innovative social elements and new features, Yggdrasil Gaming is entering the multiplayer bingo world with the marketing goal of adding an enhanced product dimension to their casino and sportsbook offerings.
Industry-first features in Yggdrasil’s enhanced multi-channel bingo experience to be included from leading innovator Yggdrasil casinos will achieve top engagement draw in the form of its leading range of slots titles utilising Yggdrasil’s trademark promotional tools in BOOST.
Maintaining Gaming Culture
The bingo vertical will remain steadfastly consistent with the goals of Yggdrasil’s other verticals: the promotion of social interaction within an easy-to-use, chat function environment optimised by a new reactions feature.
Operators will further benefit from the cross-sell potential inherent to Yggdrasil’s gaming supply line through mini versions of Yggdrasil slots built directly into the bingo interface, so that bingo and other game play participation can take place simultaneously.
The Network Factor
Further enhancements include cutting edge mechanics facilitating customer navigation between bingo, slots and other games; chat hosting; network promotions, and game schedule management. Further networked private room liquidity will afford players added participation options such asprivate play or networked bingo competition.
Of all the enhancements to the new bingo, Yggdrasil CEO Fredrik Elmqvist had this to say:
“We’ve been analysing bingo for some time and have realised there’s exciting potential to innovate in what has become a relatively dormant area of the industry.”
Elmqvist further looked forward to attracting new demographics of player to the market as revenues become increasingly directed through the BOOST tools as well as the integration of mini-slots.
This massive infusion into the bingo product clearly indicates that Yggdrasil is offering further enhanced features, pushing the envelope while branching out into other client and customer segments.